How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients
30 years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley?s. It had long been his dream, he said, to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on Earth. In their forceful and wellwritten book the two authors, Ray Moynihan and Alan Cassels, highlight the influence of the pharmaceutical companies in "disease-mongering." These companies use powerful images to provoke fear in healthy people or offer a narrow medical response that downplays diet, exercise, and other approaches for those who may be at risk.
Softcover, 254 pages,#1511